Privacy Policy
DeepArt Labs Ltd., trading as Algorithmic, is committed to protecting your privacy. This policy explains what information we collect, how we use it, and the choices you have regarding your personal data.
DeepArt Labs Ltd., trading as Algorithmic
65 London Wall, London, EC2M 5TU, United Kingdom
Data Controller: DeepArt Labs Ltd. (trading as Algorithmic) is the data controller responsible for your personal data. For all data protection inquiries, please contact us at info@algorithmic.co.
This policy has been prepared in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and, where applicable, the EU General Data Protection Regulation (EU GDPR) for individuals located in the European Economic Area.
Information We Collect
Information you provide to us
We collect personal information that you voluntarily submit to us, including:
- Contact information: name, email address, phone number
- Professional information: company name, job title, industry
- Inquiry details: any information you include in the message field of our contact form
- Employment applications: CV/resume, cover letter, employment history, qualifications, and any other information you provide as part of a job application
Information we collect automatically
When you visit our website, we automatically collect certain technical data, including your IP address, browser type and version, operating system, screen resolution, pages viewed, time spent on each page, referring URLs, click patterns, internet service provider (ISP), date and time of visit, and time zone. This data is collected through standard web server logs and Google Analytics. Your IP address is anonymised before it is stored by Google Analytics.
Information from third parties
We may collect limited professional information from publicly available sources, such as LinkedIn, in connection with employment applications or business development inquiries. We only do this where we have a legitimate business reason and the information is publicly available.
How We Use Your Information
We use the personal information we collect for the following purposes:
| Purpose | Legal Basis (UK GDPR) |
|---|---|
| Responding to your inquiries and contact form submissions | Legitimate interest |
| Communicating about potential or active engagements | Contractual necessity / Legitimate interest |
| Sending newsletters, industry insights, and company updates | Consent |
| Evaluating employment applications | Legitimate interest / Contractual necessity |
| Analysing website traffic and improving our website | Legitimate interest (with anonymised data) |
| Complying with legal obligations | Legal obligation |
You can opt out of marketing communications at any time by clicking the unsubscribe link in any email or by contacting us at info@algorithmic.co.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your experience. For detailed information about the cookies we use, their purposes, and how to manage them, please refer to our Cookie Policy.
In summary:
- Essential cookies enable core site functionality and cannot be disabled
- Analytics cookies (Google Analytics, deployed via Google Tag Manager) help us understand visitor behaviour using anonymised data
- Marketing cookies (LinkedIn Insight Tag and Meta Pixel, deployed via Google Tag Manager) measure campaign effectiveness and enable audience targeting
These marketing and analytics scripts are only loaded after you give consent through our cookie banner.
Data Sharing and Third Parties
We do not sell, trade, or rent your personal information to third parties.
We may share your information with the following categories of recipients, under appropriate contractual safeguards:
- Hosting providers: for website hosting and infrastructure
- Analytics providers: Google Analytics, for anonymised website usage analysis
- Email service providers: for delivering newsletters and communications
- Marketing platforms: LinkedIn (Insight Tag) and Meta (Facebook Pixel), for campaign measurement and audience building
- Professional advisors: legal, accounting, and insurance advisors where necessary
We may also disclose your personal data where required by law, regulation, or legal process, or to protect our rights, property, or safety.
International Data Transfers
DeepArt Labs Ltd. is based in the United Kingdom. Some of our third-party service providers (such as Google) may process data outside the UK and the European Economic Area.
Where personal data is transferred outside the UK, we ensure adequate protections are in place through one or more of the following mechanisms: the UK International Data Transfer Agreement (IDTA), Standard Contractual Clauses approved by the European Commission, or transfer to countries that have received an adequacy decision from the UK Secretary of State or the European Commission.
We regularly review our data transfer arrangements to ensure compliance with applicable law.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
| Data Category | Retention Period |
|---|---|
| Contact form submissions | Duration of any active engagement plus 2 years |
| Newsletter subscribers (no engagement) | Until you unsubscribe or request deletion |
| Employment applications (unsuccessful) | 6 months from the date of the recruitment decision |
| Website analytics data | 26 months (Google Analytics default, anonymised) |
| Server logs | 12 months |
After the applicable retention period, personal data is securely deleted or anonymised.
Data Security
We implement appropriate technical and organisational measures to protect your personal data, including encryption of data in transit using industry-standard TLS, access controls restricting data to authorised personnel on a need-to-know basis, regular security assessments and vulnerability testing, employee and contractor training on data protection responsibilities, and secure disposal procedures for data that is no longer required.
No method of electronic transmission or storage is completely secure. While we take commercially reasonable steps to protect your data, we cannot guarantee absolute security.
Your Rights Under UK GDPR and EU GDPR
If you are located in the United Kingdom, the European Economic Area, or Switzerland, you have the following rights:
- Right of access - to obtain confirmation of whether we process your data and receive a copy of it
- Right to rectification - to have inaccurate or incomplete data corrected
- Right to erasure - to request deletion of your data in certain circumstances
- Right to restrict processing - to limit how we use your data in certain situations
- Right to data portability - to receive your data in a structured, machine-readable format
- Right to object - to object to processing based on legitimate interests or for direct marketing
- Rights related to automated decision-making - to not be subject to decisions based solely on automated processing
To exercise any of these rights, please contact us at info@algorithmic.co with the subject line "Data Protection Request". We will respond within 30 days. In exceptional circumstances, we may extend this by up to 60 days, and we will inform you if this is the case.
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the United Kingdom, or with the supervisory authority in the EU member state of your habitual residence.
Your Rights Under CCPA
If you are a California resident, the California Consumer Privacy Act (CCPA) grants you additional rights: the right to know what personal information we collect, use, and disclose; the right to delete personal information we hold about you; the right to opt out of the sale of personal information (we do not sell personal data); and the right to non-discrimination for exercising your privacy rights.
To submit a CCPA request, contact us at info@algorithmic.co. We will verify your identity before processing the request and respond within 45 days.
Children's Privacy
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child under 16, we will delete that information without undue delay.
Third-Party Links
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policy of any website you visit.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically. Your continued use of our website after changes are posted constitutes your acceptance of the revised policy.
Contact Us
If you have any questions about this Privacy Policy, your personal data, or would like to exercise any of your rights, please contact us at info@algorithmic.co or through the contact form on our website.
DeepArt Labs Ltd., trading as Algorithmic
65 London Wall, London, EC2M 5TU, United Kingdom