Brand Guidelines

The visual identity of Algorithmic. These guidelines ensure consistency across every touchpoint.

01 Logo
Algorithmic logo
Logo SVG
Algorithmic wordmark
Wordmark SVG
Algorithmic symbol
Symbol SVG
Algorithmic logo, white
Logo White
Algorithmic wordmark, white
Wordmark White
Algorithmic symbol, white
Symbol White

Minimum size

The main logo, symbol, and wordmark should never go below a minimum size to ensure visibility.

In digital media, the logo should never be displayed smaller than 120px wide. The wordmark minimum is 80px. The symbol minimum is 20px.

120px
Wordmark minimum display size of 80 pixels 80px
Symbol minimum display size of 20 pixels 20px

Clear space

Our logo should always be protected by a clear zone around it. This minimum blank space must exist to maintain visual impact and integrity.

Whenever applicable, use a larger clear zone than the minimum.

02 Colours
Carbon Black Primary
#0F0F0F R:15 G:15 B:15
Soft Black Secondary
#1E1E1E R:30 G:30 B:30
Pure White Primary
#FFFFFF R:255 G:255 B:255
Yellow Primary
#FFD139 R:255 G:209 B:57
Light Yellow Accent
#FFE85B R:255 G:232 B:91
Dark Grey Accent
#7A7978 R:122 G:121 B:120
Grey Accent
#B5B5B5 R:181 G:181 B:181
Light Grey Accent
#EFEFEF R:239 G:239 B:239
Orange Accent
#F79900 R:247 G:153 B:0
Light Brown Accent
#A86834 R:168 G:104 B:52
Brown Accent
#54433B R:84 G:67 B:59

Carbon Black anchors the brand with depth and authority. Soft Black provides a refined alternative for secondary text. Pure White speaks to clarity. Yellow is our primary accent - energy without noise.

03 Typography

Geist

Created by Vercel in collaboration with Basement Studio. Geist embodies design principles of simplicity, minimalism, and speed, drawing inspiration from the Swiss design movement.

Geist
Regular

With nearly 20 years combined in machine learning and software engineering, we understand this space deeply.

Medium

Problems are vast, and so are the algorithms to solve them - we want to expand our horizons and learn.

Bold

At Algorithmic, we're not just executors, we are the architects - where every aspect of the solution is designed by us.

Character set
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Geist Mono

A monospace typeface that prioritises readability and seamless integration into coding environments.

Geist Mono
Regular

With nearly 20 years combined in machine learning and software engineering, we understand this space deeply.

Medium

Problems are vast, and so are the algorithms to solve them - we want to expand our horizons and learn.

Character set
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
04 Downloads
Logo (Black, SVG) Download
Logo (White, SVG) Download
Wordmark (Black, SVG) Download
Wordmark (White, SVG) Download
Symbol (Black, SVG) Download
Symbol (White, SVG) Download