Cookie Policy
This policy explains how we use cookies and similar tracking technologies on our website, what data they collect, and how you can control them.
DeepArt Labs Ltd., trading as Algorithmic
65 London Wall, London, EC2M 5TU, United Kingdom
This Cookie Policy applies to all visitors, including citizens and legal permanent residents of the European Economic Area, the United Kingdom, and Switzerland. You can withdraw your consent or change your preferences at any time using the cookie settings panel on our website or through your browser settings.
What Are Cookies
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to site owners. Cookies may be set by the website you are visiting ("first-party cookies") or by third parties whose services the website uses ("third-party cookies").
Tag Management
We use Google Tag Manager (GTM) to manage and deploy tracking scripts on our website. GTM is a tag management system that acts as a container - it does not set cookies itself, but it triggers the scripts that do (such as Google Analytics, the LinkedIn Insight Tag, and the Meta Pixel). GTM only fires non-essential tags after you have given your consent through our cookie banner.
Essential Cookies
These cookies are required for the basic functionality of the website. They store your cookie consent preferences so that your choices are remembered across visits. These cookies do not collect personal information for marketing purposes and cannot be disabled without affecting how the website functions.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| cookie_consent | Algorithmic | Stores your cookie consent preferences | 12 months |
Legal basis: Legitimate interest. These cookies are strictly necessary and do not require consent.
Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve the structure, content, and performance of our website. No personally identifiable information is stored in analytics cookies.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors by assigning a randomly generated number | 2 years |
| _ga_* | Google Analytics | Maintains session state | 2 years |
| _gid | Google Analytics | Distinguishes users | 24 hours |
| _gat | Google Analytics | Throttles request rate to limit data collection on high-traffic sites | 1 minute |
Legal basis: Consent. These cookies are only placed after you have given your consent through the cookie banner.
We use Google Analytics 4 (GA4) with IP anonymisation enabled. Google Analytics uses cookies to collect information about how visitors use our website. The information is used to compile reports and help us improve the site. Cookies collect information in an anonymous form, including the number of visitors, where visitors have come from, and the pages they visited.
Marketing Cookies: LinkedIn
The LinkedIn Insight Tag is loaded via GTM to track conversions from LinkedIn advertising and to build audiences for campaign targeting.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| li_sugr | Browser identification for matched audiences | 3 months | |
| bcookie | Browser identifier for LinkedIn functionality | 1 year | |
| lidc | Data centre selection and load balancing | 24 hours | |
| UserMatchHistory | Ad delivery and retargeting | 30 days | |
| AnalyticsSyncHistory | Stores information about the time a sync took place with the lms_analytics cookie | 30 days | |
| li_fat_id | Member indirect identifier for conversion tracking | 30 days |
Marketing Cookies: Meta
The Meta Pixel is loaded via GTM to track conversions from Facebook and Instagram advertising and to build audiences for campaign targeting.
| Cookie | Provider | Purpose | Expiry |
|---|---|---|---|
| _fbp | Meta | Identifies browsers for ad delivery and measurement | 3 months |
| _fbc | Meta | Stores click identifiers from Facebook ad clicks | 3 months |
| fr | Meta | Ad delivery and retargeting | 3 months |
| datr | Meta | Browser identification for security and site integrity | 2 years |
Legal basis: Consent. These cookies are only activated after you have given your consent through the cookie banner. If you decline, GTM will not fire the LinkedIn Insight Tag or Meta Pixel scripts, and no marketing cookies will be placed on your device.
Cookie Consent
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of any page.
If you decline analytics and marketing cookies, only essential cookies will be placed on your device.
Managing Cookies Through Your Browser
In addition to the cookie consent controls on our website, you can manage cookies through your browser settings. Most browsers allow you to view what cookies are stored and delete them individually, block third-party cookies, block all cookies from particular sites, block all cookies from being set, and delete all cookies when you close the browser.
Please note that restricting cookies may impact the functionality of our website.
Your Rights
Under the UK GDPR and EU GDPR, you have the right to access information about the cookies we use and the data they collect, withdraw your consent to non-essential cookies at any time, request deletion of any personal data collected through cookies, and lodge a complaint with the Information Commissioner's Office (ICO) in the UK or the relevant supervisory authority in your country.
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in technology, or changes in applicable law. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.
Contact Us
If you have any questions about this Cookie Policy or our use of cookies, please contact us at info@algorithmic.co or through the contact form on our website.
DeepArt Labs Ltd., trading as Algorithmic
65 London Wall, London, EC2M 5TU, United Kingdom