At Algorithmic, we take your privacy seriously. This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website (https://algorithmic.co), interact with us, or use our services.

By using our site or services, you agree to the terms of this Policy.

1. Who We Are

Algorithmic is a UK-based software studio. For the purposes of UK data protection laws (UK GDPR), Algorithmic is the data controller responsible for your personal information.

If you have questions about this policy or how we use your data, contact us at:

📧 Email: info@algorithmic.co
📍 Address: 65 London Wall, London, EC2M 5TU, United Kingdom

2. Information We Collect

We collect the following types of information:

a. Personal Data

Information you provide directly, such as:

• Name

• Email address

• Phone number

• Company name (if applicable)

• Any other details you submit via forms or communication

b. Usage Data

Information about how you use our site, including:

• Pages visited

• Time spent

• Clicks and navigation

• Referring websites

c. Technical Data

Automatically collected through cookies and browser APIs:

• IP address

• Device type and browser

• Operating system

• Time zone and language settings

d. Analytics Data

We use tools like Google Analytics to understand how our site is used. These tools may collect anonymised or pseudonymised data about user behaviour.

3. How We Use Your Information

We use your data to:

• Provide, maintain, and improve our services

• Respond to enquiries or contact you about your requests

• Personalise your experience on our site

• Analyse website usage and improve content

• Comply with legal obligations

• Send updates, if you’ve opted in to receive them

We do not use your data for automated decision-making or profiling.

4. Lawful Basis for Processing (GDPR)

We only process your data when we have a lawful reason to do so. These include:

• Consent – When you’ve given us permission (e.g., form submissions)

• Contract – When processing is necessary to deliver a service

• Legal Obligation – When required by law

• Legitimate Interests – To operate and improve our services in ways that do not override your rights

5. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Enable site functionality

• Understand how you use the site

• Improve performance and user experience

When you first visit algorithmic.co, we ask for your consent to use cookies. You can adjust your preferences at any time in your browser settings.

For more details, please refer to our [Cookie Policy] (if separate—can be embedded below or written inline).

6. Sharing Your Information

We may share your data with:

• Service Providers (e.g., hosting, analytics, CRM tools)

• Legal Authorities, if required by law

• Business Transfers, if we undergo a merger or acquisition

We do not sell or rent your personal data to third parties.

7. International Transfers

Some of our providers may be based outside the UK or EEA. In such cases, we ensure appropriate safeguards are in place, such as:

• UK-approved Standard Contractual Clauses (SCCs)

• Provider participation in frameworks like the UK-US Data Bridge

8. How We Keep Your Data Secure

We use physical, technical, and organisational measures to protect your data. These include:

• Secure servers

• SSL encryption

• Access controls and staff confidentiality obligations

Please note that no method of transmission over the internet is 100% secure.

9. Data Retention

We only keep your data for as long as necessary to fulfil the purposes we collected it for, including:

• Legal, accounting, or reporting obligations

• Service delivery or follow-up communication

When we no longer need your data, we delete it securely.

10. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Correct inaccurate data

• Request deletion ("right to be forgotten")

• Restrict or object to certain uses

• Withdraw consent at any time

• Lodge a complaint with the UK Information Commissioner’s Office (ICO)

You can contact us at info@algorithmic.co to exercise these rights.

11. Children’s Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect personal data from anyone under 16.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we’ll revise the “Last Updated” date above. Significant changes will be clearly indicated on our website.

13. Contact Us

If you have questions or concerns about this policy or your personal data, please contact us:

Email: info@algorithmic.co
Address: 65 London Wall, London, EC2M 5TU, United Kingdom